Finished study at EFRI and the year of completion: Marketing, 2015.
Current work position: Founder of Brandier agency, Rijeka
"Where ever there is desire and passion, success is guaranteed!"
1How did your professional path go from graduation until today?
Since I was determined to find a job that suited my aspirations, even before graduation, I sent open applications and applied for regular openings, but only to marketing agencies. A lot of people told me that it didn't matter where I would spend a year of my internship, but I firmly believed that it would affect my further professional path. After defending my thesis, my mentor prof. Lara Jelenc gave me a lot of advice, and mentioned that she believes in me and that I just need to be persistent, and the right opportunity will surely come.
And it really was like that. After working as a professional in a digital agency, I got a job in the same company as a Content Manager. I enjoyed a turbulent marketing environment where no day is the same as the previous one. Outside of working hours, I was constantly educating myself, studying marketing trends, attending seminars, webinars. I enjoyed reviewing client profiles and analyzing results. For 3 full years I was extremely motivated and most importantly - 100% sure that this is what I want to do in the future.
2What encouraged you to start your own business?
From a young age, I said that one day I would like to "have something of my own", and various business ideas were born on a daily basis. Over time, I began to notice that in the company where I worked there was not much room for all my ideas, I wanted to grow, make decisions independently, and the thought of starting my own company began to spin more and more in my head. Since I stayed in the company the longest and was a kind of right hand to the employer, the hardest part for me was to do "the conversation" about my departure. It was largely difficult because I was very emotionally attached to my job, clients, employer, and the people who worked there. But everything went well and shortly after that I embarked on an adventure called entrepreneurship, and opened my own digital agency. I had experience, it was "only" necessary to find clients. I didn't doubt the outcome for a moment, and my head was spinning: "When will I if not now?". I just felt like it was that moment for me. Everything else is history.
3To what extent has EFRI influenced your career choice?
EFRI greatly influenced my professional choice because I realized in my studies that marketing is definitely what I see myself in. I remember in marketing courses my eyes glazed over listening as the professors spoke heartily about the subject. Also, with all the efforts of professors, I realized that, say, I am not interested in banking sector. The comprehensive knowledge I gained at EFRI, certainly benefits me in business and general conversation in the business world. This is what makes this Faculty special, while studying you will listen to various courses and maybe fall in love with an industry that you did not even think would interest you to that extent. When you enroll in, say, dentistry, you really have to make sure that’s what you want to do. At EFRI, you still have little time to find yourself, due to the large number of complementary, but still diverse courses, and the wide range of employment opportunities after graduation.
4How was your passion for marketing born? What part of the job would you point out as a favorite?
My love for psychology and the study of human behavior began in high school, and over time I realized that I was increasingly attracted to the study of the mechanisms that precede the creation of a successful business. Psychology and marketing are actually closely related and I realized that this combination intrigues me a lot.
My favorite part of the job is creating a brand "from scratch", from creating a visual identity, designing marketing messages, tons of communication, in general - branding. A few months ago, we launched an online Instagram workshop for small brands and came up with some of our own concept that resonated positively with our attendees. So I can say that in addition to branding for clients, I am extremely pleased with our internal Brandier projects. The "problem" is that there are a lot of ideas and no so much time.
5What would be your message for anyone who wants to dare to follow their dreams?
Never allow others to criticize, and question your dreams. Constructive criticism from people you trust is always welcome, but if you feel that true passion in yourself, do it your way. Also, don't calculate too much. Try to make a plan, save, prepare the "ground", but do not leave it all to planning. Sometimes you just have to jump in and things will get sorted out along the way. Many are waiting to take another course, to gather a little more experience… Believe me, you will gather experience along the way. Have a little more confidence in yourself and know that wherever there is perseverance, desire and passion, success is guaranteed.
6How do you see the Alumni EFRI community you are in and in which direction do you think it should develop?
A lot of aspiring entrepreneurs came out of EFRI and I am delighted that the EFRI Alumni community will have the opportunity to participate in many projects and activities. I think that in general in life it is extremely important to nurture all relationships (friendly, family, business), and it is also important to nurture the relationship with students after their schooling. Alumni are very valuable because their experience can contribute to the strengthening of the faculty community, encourage positive change, motivate and ultimately improve society and the economy.
I think that the current Alumni efforts are going in the right direction, students are given the opportunity to connect with alumni and thus create interesting business opportunities for students. What would be interesting is the interconnection of alumni, as business networking is crucial in every industry.
Just keep going!