Finished study at EFRI and the year of completion: Foreign Exchange, 2007.
Current work position: Marketing Manager for Croatia, Mastercard Europe SA, Zagreb branch
"Do what you love, be persistent and soon you will find yourself where you want to be."
1You are the marketing manager at Mastercard for the area of Croatia and, until recently Slovenia. Before that you worked as a marketing manager for Samsung, covering several Balkan countries. How demanding is it to plan, monitor and run marketing campaigns and communication when you are in charge of multiple markets?
Running multiple countries at once requires an excellent knowledge of marketing, but also the culture, history and behavior of the consumer you are addressing. It’s challenging, yes, but good organization is half the job. If you do what you love and the most demanding job doesn’t seem so awful. If you also have a good team that you can rely on, everything is easier and nothing is impossible.
2It is clear from your CV that you have a passion for developing new products and services and branding them. When did you discover in which direction you want to develop your career?
From the beginning of my career, I always wanted more. I have never been someone who just sits and waits for success to happen to her, but I am always in some action, with a positive attitude and ready to accept any challenge. Working in international companies that are leaders in their industry, where every day is a new challenge, they taught me that you need to do your job with passion and creativity, and with such an attitude it was logical to direct my career development towards innovative and technologically advanced companies.
3What makes you happy and motivates you in your job? Which part would you point out as your favorite?
What makes me proud and happy is to be working daily in a multinational and multicultural environment for one of the top 10 companies in the world, where the future is created. At Mastercard, I work with heart and creativity, and every day is different. My favorite thing to do is work on the #priceless concept whether it’s Priceless Cities, Priceless Causes, Priceless Surprises or Priceless Specials.
In 2017, together with our team, we launched Priceless Croatia, a digital platform on which we created invaluable experiences in destination marketing for users from around the world, and today in the Covid-19 era we turned the platform to digital humanitarian experiences and provide access to all users free of charge. Doing good every day through the Priceless concept makes me extremely happy.
4How do you think studying at EFRI has influenced your career and approach to work?
Without an EFRI degree, I wouldn't be where I am. Competition is fierce everywhere, especially in the economic industry. From my own experience, I think it’s important to research, find your passion, and build affinities for a particular area of the economy where you want to see yourself one day. With a lot of effort, will and, of course, knowledge, everyone can find their professional path and build a career in the desired direction.
5What is your advice to other alumni, present and future ones?
One of the best tips I’ve received is that whatever you do, you work for to make yourself content and happy with what you’re doing. You are responsible for your attitude and decisions in accordance with your values. Only when you are aware of this can you become responsible for your professional development and self-improvement. Believe in yourself and don’t be afraid of failure. Learn something from them. Do what you love, be persistent and tomorrow you will find yourself where you want to be.