ONLINE Student Conference: How has influencer marketing transformed modern marketing?

prosinac, 2020.

12/20/2020ONLINE Student Conference: How has influencer marketing transformed modern marketing?

Date and time: Tuesday, December 15, 2020, beginning at 4 p.m.

Location: Zoom platform

Influencer marketing is adopted as a modern concept that is an increasingly important form of promotion on social networks, and was created as a result of the development of innovative digital marketing strategies. Soon many of you will create and run influencer campaigns for your clients or make suggestions to promote products and services through influencer marketing in the company you work in or perhaps use influencer marketing to promote your own products and services created as a result of your entrepreneurial activity.

But what is influencer marketing in general and what are the benefits of this type of marketing?

Who are influencers and how to find an influencer to promote a particular product or service?

How is the effectiveness of influencers measured?

What are the experiences of those who use the services of influencers?

Is being an influencer a hobby or a job?

Do influencers encourage us exclusively to buy a product / service or can they inspire us in various ways and be creators of positive changes in society?

Find out the answers to these and many other questions from 10 different speakers at the online student conference. The conference will be held in Croatian language.

The conference was funded and organized as part of the activities of the EU project: “Increasing the employability of students through the improvement of the Center for Careers and Development of Professional Practice – CEZAR”. The project is co-financed by the European Social Fund (ESF), Operational Program “Effective Human Resources 2014-2020”.


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